Targeting Strategy:

Actually this product is for all kinds of people such as young people, male, female, middle-age peoples. People specially buy this product due to contents of healthy minerals for hair. So, the company is some how successful in their targeting strategy on mainly targeting the hair caring people. Since, they have this minerals content different from other products. They use this features as their main targeting strategy. Since the age group has not much difference on buying their product, they are mainly targeted for the group of hair-caring people of almost of all economic backgrounds.