Marketing Environment

· Macro Marketing Environment :

1. The Business ; Grainier Cosmetics

2. Suppliers; cosmetics companies supply the raw materials to the granter company like shampoo contents, plastic containers and bottle.

3. Buyers; Buyers are all kind of people who want to care their skin, hair, and body parts.

There are different types of parts for different parts of the body for different purposes.

4. Marketing Intermediaries; when they make the final product they use different types of Intermediaries to sell their product. Such intermediaries are retail store, departmental store or beauty parlours. Also there is competition between intermediaries to promote the product.

• Micro Marketing Environment :

1. Political; the country where grainier has its company has to follow the political situation of that country. The political environment effects its production and supply. Also the political environment of its market countries effects is its business.

2. Legal; system of the country where grainer produces its product and sells its product are important factors to consider before and after starting business.

3. Technology; Other cosmetic companies also always try to develop their product by new technologies. So grainer also has to be up to date with new technologies.

4. Economic and Competitor; people should buy the product to make the company profitable. There are so many competitors in the market. So grainier most choose the good market people can afford its product. So the economic environment of the country has big impact in its business.

Grainier is a company producing hair care products, including the Fructose line, which is sold around the world. It is a brand of L’Oreal. One of their key ingredients is a fruit concentrate used in all their products. It is a combination of fruit acids, vitamin B3 and B6, fructose and glucose.