At any cost? :

Shampoos are mostly herbal products with chemical composition for further benefits for hair and beauty. The pricing is mostly covered with he production cost and logistical cost. Also promotional strategy and research and development are cost factors mixed with the pricing strategy. Competition is also important when pricing the product. Competitors’ prices are to be with in range where the product is almost similar. But the final price may be different from store to store because of the stores’ own pricing policy and that the Garnier may not have control over. So, the final consumer may pay slight different price from store to store because of this factor. But my view point is that it is worth buying the Garnier product.